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The Rugby Football Union has committed to keeping up momentum by launching a five-year action plan designed to build on the achievement of the Red Roses' Women’s Rugby World Cup win.

Primary Objectives of the Plan

Dubbed Every Rose: Our Time, the plan outlines several bold goals, such as becoming the first England team to secure consecutive Rugby World Cup titles.

Another primary aim is to expand engagement to 100,000 female players playing rugby across the nation by the end of the decade, up from the present number of sixty thousand.

Financial and Support Ambitions

English rugby’s governing body is also aiming to double its income from the women's sport to sixty million pounds, allowing increased investment in local rugby.

Additionally, the plan features a target of attracting 3m loyal Red Roses fans.

“The stakes have reached a peak,” remarked Alex Teasdale, leading the women's sport division. “The opportunity has reached new heights, but inaction is unacceptable because the wheels are now gaining speed.”

Fostering a Future for Women’s Rugby

The director highlighted that female rugby has progressed significantly since joining at the rugby union in 2011, when there were only twelve thousand five hundred participants.

She recalled that at certain clubs, although women were not prevented, they were not encouraged too.

Despite the progress made, she asserted that further effort is required to elevate the sport, particularly amid a cost of living crisis.

Historic Achievement and Future Aspirations

“In the latest match, we witnessed an remarkable landmark as eighty-two thousand spectators came into the stadium at Allianz Stadium to see our England women win the 2025 Rugby World Cup,” she said.

“Looking ahead to 2030, we aim to keep this momentum alive.”

Hurdles and Prospects

She added that the body operates in an environment where budgets are scarce, which can result in tough discussions.

“Ambitious initiatives, especially for the women’s game, naturally challenge the existing norms,” she commented. “But the reality is clear: the long-term prospects of the game depends on the women’s game.”

Support Base and Future Dedication

Additionally, the CEO, the chief executive, noted that of the four hundred thousand fans who were present at the Women’s Rugby World Cup, nearly a third had never attended a rugby match in the past.

“Possibly the stat that truly enthuses us is that 90% stated they want to come back and watch more matches,” he remarked. “Yet we should not be satisfied. We have to maintain momentum.”