A Special Release Pikachu Promo Seeks to Be Super Effective On Speculators
Marking the arrival of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership has been formed. The Pokémon Company alongside London's Natural History Museum are opening a temporary store featuring exclusive items. Fans will find products like stationery, plushes, and artwork all drawing from the museum's aesthetic. For collectors, however, will be a specially made Pikachu card, offered as a gift with purchase for the pop-up. This shop is scheduled from on-site at the museum and online from January 26 to April 19.
The Book That Inspires the Partnership
Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated volume packed with stunning illustrations depicting Pokémon in their wild environments. It's essentially is what a Pokémon Professor could produce once trainers submit their data, or what Charles Darwin might have created if the Galapagos were populated by Pidgeys instead of birds. A key appeal stems from the book's scholarly treatment, presenting Pokémon as worthy of subject for inquiry. Author Yoshinari Yonehara and illustrator Chihiro Kinoshita both hold PhDs in animal behavior and ecology.
What Makes This Promo Card Different
The company regularly for The Pokémon Company special edition promos for big events and crossover partnerships. Many such collector items typically highlight the iconic mouse Pokémon who serves as the series face. What distinguishes this new promotion apart however, is the unusually large size. While exact measurements have not been immediately shared, availability will certainly be highly restricted, and fans limited to just one card with each transaction.
Limiting Speculator Interest
According to an official statement, some of the pop-up items may also be available beyond the institution itself. But, a wider release is slated for select retailers within the UK. Critically, fans cannot acquire the card via the official web shop. While speculator demand is a given, it appears they're going to have trouble hoarding mass quantities this time around. For those feeling left out, consider an alternative like fossil-themed display coming to the Windy City in the coming months.
"Every penny of sales from the Museum shop and its online store, which covers Pokémon products, go toward the Natural History Museum’s non-profit work. That encompasses the efforts of 400 scientists who are scientific inquiry to discover solutions to the planetary emergency," it notes.
